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Credit Rapid — the leader in the auto lending market, a team of energetic and open-minded people who managed to transform the lending process. Stressful, lengthy and complex processes were turned into simple, fast and easy ones.
Our task was to update the company's existing style both offline and online. In addition, over the years we continued to develop promotional campaigns for various business products.

The existing brand identity had certain difficulties with printing, spatial placement and readability.

Our goal was to increase brand recognition, update the corporate identity and improve the logo's readability. We retained the original color palette, changed the typographic part of the logo and adjusted the mark, removing unnecessary special effects.

As part of the identity system, a new website was developed, allowing the brand to more effectively present its core financial products as well as additional information about the company.

A large number of illustrations and interactive elements helped to present a complex financial product in a simple and friendly way. Special attention was paid to the visual representation of calculators for lending services.

Taking into account the tense atmosphere in the lending sector, together with our marketing team we decided to choose a communication style that speaks the language of the consumer — with a good sense of humor and expressiveness in an illustrative manner.

Free consultation · 30 min