Services

Industry

Our collaboration with this international group, specializing in the distribution of stock goods in Europe and the USA, began several years ago. The turning point was the decision to unite all divisions into a single consolidated holding, for which we developed the strategic name: Grafit

Logo and brand architecture

At the core of the logo concept is the symbol of a clenched fist, representing the strength capable of uniting the holding's numerous business directions and diverse teams under one umbrella. The graphic element and the letter "G" are stylized through straight angles and sharp lines, referencing the hard facets of graphite. This design perfectly reflects the cohesive yet dynamic character of the brand.

Global restyling

The next stage of the project was aligning the visual identity of all companies in the holding's portfolio. The goal was to create a common visual language and structural integrity. Exclusive typography and a series of derivative symbols were developed, forming the basis of the global restyling process and providing the entire group with a unified and recognizable image at the international level.

The brand story in images

Creating the company's presentation video was an exceptional creative challenge for us. Over the course of a year, we carried out a complex documentation process: archiving key moments, conducting interviews with the people behind the brand, and creating personalized animated infographics.

Clarity through creativity

Since the specifics of the holding's activities can be difficult to understand at first glance, we chose a creative and accessible approach. An animated video was developed specifically to translate complex business mechanisms into a simple, friendly and easy-to-perceive visual language.

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