Pure One

Sustainable fashion brand

Logo
Identity
Brandbook

Services

Clothing

Industry

Pure One — a Ukrainian brand of women's clothing and accessories, defined by its commitment to eco-friendly, organic and ethical materials. The brand's philosophy is based on the concept of sustainable fashion, promoting the responsible use of natural resources and deep respect for the environment and people.

We developed a cohesive visual identity system, created to reflect the fundamental values and distinctive character of the brand. The graphic elements emphasize the purity and minimalist aesthetics of the products.

Visual identity

The central element of the identity is a stylized leaf, skillfully constructed from the fusion of the first letters of the name: "P" and "O". This symbol organically conveys the idea of ecology, refinement and lightness, becoming an emblem of refined sustainability.

In addition to the logo, the project includes a series of personalized natural backgrounds. These organic textures were created to ensure a unified aesthetic in the design of advertising and informational materials, strengthening the visual connection between the brand and nature.