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My Skin — a supplier of Korean skincare products in Moldova — set a goal to strengthen the brand strategy and visual identity. The main task was to update the logo, increase market recognition and align the visual identity with the company's fundamental values.

Technology and personalization

Our approach focused on the synergy between technology and a personalized approach. My Skin's commitment to effective skincare solutions combined with attention to each client's needs became the cornerstone of the new brand concept.

A key stage of the project was creating a logo that expresses the essence of the brand. The name design, executed in a modern technological style, highlights the word "my" in a separate color, emphasizing the central theme — personalization.

Pink, black and white became the brand's primary colors, complemented by shades of blue and beige. Clear rules for their use in advertising and informational materials were established, ensuring a consistent visual presence.

A key element of the new identity was the introduction of style graphics. Illustrations depicting the outline of a female body as a grid of dots visually convey the brand's philosophy: achieving the perfect result is a gradual process, not an instant one, requiring care and consistency.

Free consultation · 30 min