Ika

Italian restaurant with the concept
"Dolce far niente"

Logo
Identity

Services

HoReCa

Industry

The project originally revolved around the name Ika pinsa, proposed by the founders, and the desire to create an authentic, atmosphere-filled space. The goal was clear: to offer guests a refuge where they could escape the daily hustle and enjoy — both literally and figuratively — the "taste of life".

"Dolce far niente" as a lifestyle

The concept took shape during a collaborative brainstorming session. We identified the perfect antidote to an exhausting day: the ritual of ordering a warm, fragrant pinsa and enjoying it guilt-free on the sofa, celebrating life's small pleasures. This is how the Italian philosophy of "dolce far niente" became the heart of the brand.

Characters and relaxation

The visual identity comes to life through vivid and expressive illustrations depicting characters in moments of complete relaxation. These graphic elements are inclusive and easy to perceive — an open invitation to the audience to pause and enjoy the present moment.

A cinematic atmosphere

The visual system reinforces the theme of effortless hedonism. The Ika pinsa logo with its smooth and elegant lines, together with the color palette and branding elements, evokes the charm of classic Italian cinema. Everything is designed to convey a mood, not just an image.

Beyond the digital environment

The concept naturally extends beyond social media, present at every touchpoint with the client. From delivery cars and staff uniforms to the service area design — every detail contributes to a cohesive and immersive experience, turning every interaction with the brand into a little Italian getaway.