Our team had opportunity to work with one of the biggest local companies occupying with distribution of international alcoholic beverages. Design part of the project was based on the stylised elements of German gothic fonts. We took German tradition of spending time in Beer Gardens as core of the concept, which gave us as well base for the logo elements and colour spectrum of the product.
Within the framework of the project, the developed range of beer bottles and logo of the trade mark, the color scale of the product range allows the consumer to intuitively navigate through the shelf and choose needed type of the beer. Currently US market is the main territory of product distribution.