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Founded in 2007, the German Diagnostic Center approached our team for a large-scale rebranding. The task was to globally rethink the brand's presence: a new identity philosophy and a modern visual language capable of reflecting the company's growth and its high medical standards.

Situation analysis

The process began with a thorough market research: analysis of the competitive landscape and assessment of the brand's strengths. At the core of the new concept are the center's fundamental values: progressiveness, empathy and vision. The most important strategic direction was a focus on patient confidentiality and the promotion of preventive diagnostics — a key aspect for an audience increasingly interested in maintaining their health.

Symbolism and patient experience

The new logo, inspired by the structure of DNA, symbolizes medical precision and a preventive vision. The identity is supported by a color palette in shades of teal, grey and blue, conveying trust and clarity.

To distinguish the clinic and humanize the medical environment, a series of personalized illustrations was developed for the interior spaces. They incorporate subtle touches of humor, turning waiting areas into a comfortable and relaxing space for patients.

Special pictograms in a unique recognizable style were developed for quick and convenient navigation throughout the clinic. A system of wall and desk signs, as well as hanging indicators, was created.

In addition, a solution was proposed for placing the logo on the building facade and behind the reception desk.

The final touch of our rebranding work for CDG was the development of the company's branded stationery: envelopes, letterheads, business cards, folders, badges and stickers.

Free consultation · 30 min