Brief english

Hello, we want to ask a few questions for a more detailed acquaintance with you and your business

About the company
(product, service)

What is your name?

Product (brand)

The company, product or brand you represent.

Contact phone number

E-mail

Overview of your business.

What makes this product unique and different from your competitors' product?

Target audience

Describe your audience in as much detail as possible: interests, cultural background, education, professional orientation, hobbies and interests. Customer geography.

Price brackets of your product/service

Describe how the product/service is consumed/used

Sales geography

In which countries does the company intend to operate or sell its products/services?

What are your main distribution channels (list them in priority order)?

The main idea of the brand

Try to express in a few words your brand essence in terms of uniqueness, what it represents and what it promises to potential consumers.

What are the 3 core product values (rational and/or emotional)?

Are all the data entered correctly?

Yes

By clicking on the button, you consent to the processing of personal data and agree to the privacy policy.

Naming.
Developing a brand name

What message should this name convey?

Associations

What should the name be associated with? And what should it not be associated with?

Will the transliteration be in Latin or Cyrillic characters?

Is it acceptable to use neologisms (made-up words)?

Give examples of names you think are good and why you like them:

Give examples of names you think are not good and why you dont like them:

In which countries and in which classes is the registration of the trademark intended?

Are you planning to buy a domain name?

If you do, please specify the areas in which the domain should be free: a) mandatorily b) desirably.

What will the descriptor be?

(beauty salon, design studio, specialist clinic chains, luxury villa complex, etc. – whatever precedes the proper name).

What criteria are used for evaluation (in priority order)?

Are all the data entered correctly?

Yes

By clicking on the button, you consent to the processing of personal data and agree to the privacy policy.

Packaging

Describe your companys field of activity

Brand name

Categories of products manufactured under the brand name

Primary, secondary, prospective.

Price brackets

Compared to competitors

Target audience

What are the main characteristics of the consumer?

Competitors and their positioning

Please provide links and examples of similar products.

What competitive advantages does your product have?

What advantages do competitors products have?

Distribution

Sales territories

Primary and secondary

Points of sale

Primary and secondary

Targets

Use general terms to describe your target.

What goals are to be achieved by this project?

Packaging design

What packaging format is to be designed?

If a non-standard format is needed, please describe the desired design.

What information will appear on the front of the packaging?

Please specify this information.

Are there graphics or text elements that must be used in the packaging design?

(photos, text, pictures, images, etc.)

Restrictions

Are there any restrictions (legal, etc.) that apply to the packaging design?

Concept and style

Please specify your preferences in terms of style, ideas, and use of images on the packaging.

Color scheme

(Desired and undesired colors)

Images and graphics to avoid

Give examples of effective packaging design

Provide website address or insert links to images

Indicate any other additional aspects that might be useful for the packaging design.

Are all the data entered correctly?

Yes

By clicking on the button, you consent to the processing of personal data and agree to the privacy policy.