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Our team had the opportunity to collaborate with one of the largest local distributors of international alcoholic beverages. The design concept focused on reinterpreting the stylized elements of German Gothic typefaces, giving the brand a strong and distinctive visual identity.

At the core of the concept lies the German tradition of spending time in "Beer Gardens". This cultural heritage served as the source of inspiration for both the graphic elements of the logo and the color palette of the entire product line, conveying authenticity and a spirit of togetherness..

The "Beer Garden" atmosphere

As part of the project, a packaging line for beer bottles and the visual identity of the trademark were developed. The color code of the line was strategically conceived — so that the consumer could intuitively navigate the shelf and quickly find the right beer variety.

The United States market is currently the primary distribution territory for the product, confirming the international success of the brand's new identity.

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