Services

Industry

Ålesund Billakkering — a Norwegian company specializing in car body repair and painting services. The center is located in the port city of Ålesund, and the brand name is a combination of the city's name and the Norwegian word "Billakkering", which translates as "car painting".

A symbiosis of form and color

In the process of creating the logo, we decided to combine the symbol of a steering wheel with the symbol of a color wheel. This solution perfectly reflects the company's identity. The multicolored round emblem combines four contrasting shades with the monogram "åb" in the center. The colors and graphic elements were chosen to display the complexity of the color spectrum — they convey the gloss and richness of a freshly painted car body.

Progress, empathy and vision

At the core of the new identity are the company's key values: progressiveness, empathy towards the client and long-term vision. Beyond the main logo, an entire visual universe was developed: branded graphic elements, personalized illustrations and an intuitive navigation system for the workspace.

The central element of the corporate style's recognizability became a graphic approach based on biomorphic semi-transparent forms. They smoothly transform, conveying the idea of progress, proactive actions and an orientation towards a technological and efficient future.

Free consultation · 30 min